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Digital Marketing Starter
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Ever wondered how your favorite brands reach you online? Curious about the magic behind social media ads and trending videos?
"Digital Marketing Starter" is an exciting 8-hour course on ViLabs designed for students in Classes 7-12 who are eager to understand the online world of business and communication. This course isn't just about theory; it's your first adventure into the dynamic field of digital marketing, breaking down complex ideas into fun, easy-to-understand lessons.
You'll discover how companies connect with their audience online, build brand awareness, and even sell products, all from the comfort of your screen! This course is perfect for future entrepreneurs, creative minds, or anyone who wants to be truly digitally savvy.
What You'll Discover:
- The Big Picture: What digital marketing is and why it's everywhere.
- Your Online Audience: Who are you talking to, and how do you find them?
- Website Wonders: Understanding the basics of what makes a good business website.
- Search Engine Secrets: How Google works and why SEO matters.
- Social Media Power: Using platforms like Instagram and YouTube for marketing.
- Content That Connects: Creating engaging posts, videos, and stories.
- Email Essentials: The basics of sending effective marketing emails.
- Online Ads Uncovered: A peek into how online advertisements work.
- Measuring Success: How marketers know if their efforts are working.
Why Choose This Course on ViLabs?
- Interactive Learning: Engage with real-world examples, quizzes, and creative activities.
- Future-Ready Skills: Gain foundational knowledge for potential careers in marketing, business, or entrepreneurship.
- Relatable Content: Concepts explained using brands and platforms you already know.
- Expertly Designed: Clear, concise lessons for a practical understanding.
Enroll in "Digital Marketing Starter" today and start mapping your journey into the exciting world of online business!
- Lecture 1.1: "Digital Everywhere: What is Digital Marketing?" (Video Lecture)
- Content: Introduction to digital marketing, its pervasiveness in daily life, how it differs from old-school advertising (TV, newspapers).
- Interactive Activity: "Spot the Ad!" (Students identify examples of digital ads vs. traditional ads they encounter daily, e.g., YouTube ad vs. newspaper ad - drag and drop).
- Lecture 1.2: "Why Brands Love Being Online" (Video Lecture)
- Content: Benefits for businesses: reaching more people, being affordable, getting quick feedback.
- Quiz: "Digital IQ Check" (Short multiple-choice quiz on basic digital marketing concepts and benefits).
- Discussion Prompt: "Think of a brand you love. How do they talk to you online?" (Asynchronous discussion board activity).
- Lecture 2.1: "Who Are You Talking To? Finding Your Online Crew" (Video Lesson)
- Content: Why it's crucial for brands to know who their potential customers are; introduces simple concepts like age, location, interests.
- Interactive Activity: "Match the Fanbase!" (Match different types of products/services (e.g., gaming console, organic snacks, fashion brand) to their most likely audience groups based on age, interests etc.).
- Lecture 2.2: "Meet Our Ideal Customer: Creating a Simple Persona" (Video Lesson)
- Content: Explains creating a fictional "dream customer" profile (e.g., "Gamer Rohan," "Creative Kirti") to better understand who to market to.
- Practical Challenge: "My Persona Sketch" (Downloadable worksheet where students sketch a simple persona for a product they choose, describing their interests, favorite apps, and online habits).
- Quiz: "Audience Architect" (Quiz on identifying audience characteristics and persona elements).
- Lecture 3.1: "Your Digital Address: Why Every Brand Needs a Website" (Video Lesson)
- Content: The website as a central hub, a brand's online identity, and a place for information.
- Interactive Activity: "Website Explorer" (Clickable activity where students explore a simulated simple brand website and identify different page types - homepage, product, contact).
- Lecture 3.2: "Making Websites Awesome: What Makes a Good Design?" (Video Lesson)
- Content: Key elements of a user-friendly site: easy navigation, clear messages, good visuals, and why it must work well on phones (responsive design).
- Case Study: "Website Makeover Challenge" (Students view screenshots of a "bad" website and brainstorm simple improvements based on learned principles).
- Quiz: "Web Wiz" (Quiz on website purpose and good design elements).
- Lecture 4.1: "The Google Magic: How Search Engines Find Stuff" (Video Lesson)
- Content: Simplified explanation of how search engines crawl, index, and rank websites to show relevant results.
- Interactive Activity: "Keyword Brainstormer" (Students type a product, and the activity suggests related keywords, asking them to identify the most relevant ones).
- Lecture 4.2: "Becoming Visible: What is SEO?" (Video Lesson)
- Content: Explaining SEO as the "art of getting found" organically on search engines and why it's free traffic.
- Scenario: "Ranking for Rainbow Cakes" (A scenario where students help a baker pick the best words to make their website appear high on Google).
- Quiz: "Search Smart" (Quiz on search engine basics and the concept of keywords).
- Lecture 5.1: "More Than Friends: Social Media for Brands" (Video Lesson)
- Content: How businesses use platforms you know for marketing, distinguishing between personal and brand use.
- Interactive Activity: "Platform Perfect Match" (Match different types of content (e.g., tutorial video, fashion photo, short funny clip) to the social media platform where it works best).
- Lecture 5.2: "Making Your Post Pop: Content & Hashtags" (Video Lesson)
- Content: Tips for creating eye-catching visuals, engaging captions, and using hashtags to reach more people.
- Case Study: "Analyze a Favorite Brand's Post" (Students choose an actual social media post by a brand they follow and analyze what makes it good or bad).
- Project Idea: "My Dream Brand's Social Post" (Design a simple social media post (image + caption + hashtags) for a hypothetical product/brand).
- Assessment: Quiz on SMM concepts and basic content creation.
- Lecture 6.1: "Beyond Ads: Content Marketing - Giving Value" (Video Lesson)
- Content: Explaining content marketing as creating helpful, entertaining, or informative content that attracts an audience, rather than direct selling.
- Interactive Activity: "Content Idea Mashup" (Students select a type of business and brainstorm 3-5 content ideas for it (e.g., for a pet shop: "How to choose a dog toy," "Best pet food brands," "Funny cat videos")).
- Lecture 6.2: "Telling Your Brand's Story & What to Do Next" (Video Lesson)
- Content: The power of narrative in marketing and the importance of a clear "Call to Action" (e.g., "Learn More," "Shop Now," "Subscribe").
- Scenario: "The New Cafe's Blog" (Help a new cafe owner brainstorm blog topics and suggest strong CTAs for their website or social media).
- Quiz: "Content Creator" (Quiz on content marketing definition, types, and CTAs).
- Lecture 7.1: "Your Digital Footprint: What You Leave Behind Online" (Video Lesson)
- Content: Explains how everything we do online leaves a trace and its long-term implications.
- Lecture 7.1: "Direct to Your Inbox: Why Brands Send Emails" (Video Lesson)
- Content: Why email is still a powerful way for brands to communicate; basic rules like getting permission.
- Interactive Activity: "Email Subject Line Challenge" (Students are given scenarios and asked to create catchy email subject lines).
- Lecture 7.2: "Ads Everywhere: A Peek into Online Advertising" (Video Lesson)
- Content: Simplified introduction to paid ads on search engines (like Google Ads) and social media (like Instagram ads).
- Case Study: "Why Did I See That Ad?" (Students analyze examples of online ads they've seen and guess why they were targeted, discussing concepts like interests and past website visits).
- Quiz: "Ad & Email Basics" (Quiz on the purpose of email marketing and the basics of online advertising targeting).
- Lecture 8.1: "Knowing What Works: Counting Your Wins!" (Video Lesson)
- Content: Why marketers need to track numbers (like how many people saw a post, clicked a link, or bought something) to know if their efforts are working.
- Interactive Activity: "Metrics Match" (Match a simple marketing goal (e.g., "get more people to see my post") to the right measurement (e.g., "reach")).
- Lecture 8.2: "The Future is Digital: What's Next for Online Marketers?" (Video Lesson)
- Content: Brief look at exciting new developments like AI's role in creating content, the rise of short videos, and personalized experiences.
- Discussion Prompt: "What new digital marketing trends do you think will be popular in 5 years? How will brands connect with you?"
- Final Project: "My Digital Marketing Idea" (Students propose a simple digital marketing plan for a school event, a small local business, or a social cause they care about, incorporating elements from the course. They should outline a goal, target audience, a few content ideas, and how they'd measure success).
- Final Quiz: Comprehensive assessment of the entire course.
- Certificate of Completion prompt within ViLabs.
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Test
I am an enthusiastic educator with one year of experience teaching Artificial Intelligence and Robotics. I specialize in simplifying complex technical concepts, making them engaging and accessible for learners of all backgrounds. My classes blend theory with hands-on projects, helping students understand how AI and robotics shape the world around us. Passionate about fostering curiosity and innovation, I am committed to inspiring the next generation of creators and problem-solvers through practical learning and interactive teaching methods.
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What you need/Requirement
Internet
You need a working internet connection to watch videos, join online classes, and get help when needed.
Laptop/PC
A personal computer is essential for hands-on practice and project work.
Learning Path
Earn Valuable Credentials
and Lead with a Competitive Edge.
Certificate and Recognition That Validates Your Skills
Our curriculum is meticulously designed in collaboration with industry leaders to ensure every skill you acquire is not just current, but in high demand.
Get Mentorship From Top 1 % Industry Experts
Our mentors are seasoned professionals and thought leaders who provide unparalleled guidance and personalized feedback.
Network For Lifelong Success
Our vibrant community of professionals offers continuous support, mentorship, and a platform for lifelong career acceleration.
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