Learn how to market any business online and sell products through e‑commerce. This practical course teaches SEO, social media, paid ads, email marketing, analytics, and online store creation with simple projects and tools.
This course is designed for anyone who wants to understand digital marketing and e‑commerce from the ground up. You'll learn how websites get traffic, how brands use social media, how ads on Google and Meta (Facebook/Instagram) work, and how online stores earn money.
Starting from zero, you'll move through core topics like SEO, content, social media, email, and performance advertising, and then into e‑commerce specific skills such as store setup, product pages, checkout, and order handling.The course focuses on real‑world skills: planning a basic strategy, creating campaigns, reading analytics, and improving results over time. Every module includes simple, practical tasks so you can apply what you learn immediately to a personal project, freelance work, or a business.
Key Points
This course is designed to be truly beginner‑friendly so that learners with no prior marketing or technical background can comfortably start and progress through the content. It combines both digital marketing and e‑commerce into a single, coherent learning path, helping learners understand how online promotion and online selling work together in real life.
Lecture 1: Introduction to Digital Marketing
This lecture explains what digital marketing is and why it is important in today's online world. Students will understand how businesses promote products and services using the internet.
Lecture 2: Customer Journey in Online Business
Learn how online businesses attract visitors, turn them into customers, and keep them coming back through smart marketing methods.
Lecture 3: Digital Marketing Channels Overview
An overview of major marketing channels such as search engines, social media, email marketing, paid advertisements, and online marketplaces.
Lecture 4: Basics of E-Commerce
This lecture explains how e-commerce works, including products, shopping carts, online payments, delivery, and order fulfillment.
Lecture 1: Website Basics – Domain and Hosting
Students will learn what domains and hosting are and how simple website builders are used to create websites.
Lecture 2: Structure of a Marketing Website
Understand the key sections of a good website or landing page and how they help in marketing and conversions.
Lecture 3: User Experience and Mobile Design
Learn the basics of user experience (UX) and why mobile-friendly website design is important.
Lecture 4: Website Tracking Basics
Introduction to basic tracking tools like analytics tags and pixels to measure website performance.
Lecture 1: How Search Engines Work
This lecture explains how search engines find, understand, and rank websites.
Lecture 2: Keyword Research and On-Page SEO
Learn simple keyword research methods and basic on-page SEO techniques to improve search visibility.
Lecture 3: Content Writing for SEO
Understand how to write useful and engaging content that attracts visitors and converts them into customers.
Lecture 4: Local SEO Basics
Learn the fundamentals of local SEO and how small or local businesses can appear in local search results.
Lecture 1: Choosing the Right Social Media Platforms
Learn how to select suitable platforms like Instagram, Facebook, and LinkedIn based on business goals.
Lecture 2: Content Planning and Scheduling
This lecture covers how to create a simple content plan and posting schedule for social media.
Lecture 3: Engagement and Community Building
Understand how likes, comments, stories, reels, and communities help grow engagement organically.
Lecture 4: Social Media Best Practices
Learn important do's and don'ts that brands should follow on social media platforms.
Lecture 1: Organic vs Paid Marketing
Understand the difference between organic traffic and paid advertising.
Lecture 2: Google Search Ads Basics
Introduction to Google Search Ads and how a basic ad campaign is structured.
Lecture 3: Meta Ads Introduction
Learn the basics of Facebook and Instagram ads using Meta Ads Manager.
Lecture 4: Budgeting, Targeting, and Creatives
This lecture explains simple budgeting, audience targeting, and creating ads that perform well.
Lecture 1: Importance of Email Marketing
Learn why email marketing is still effective for sales, engagement, and customer retention.
Lecture 2: Building an Email List
Understand the correct and ethical ways to build an email subscriber list.
Lecture 3: Types of Email Campaigns
Learn about newsletters, promotional emails, and basic automated email sequences.
Lecture 4: Email Marketing Tools
Introduction to simple tools used for creating and sending email campaigns.
Lecture 1: Choosing an E-Commerce Platform
Learn how to select beginner-friendly platforms like Shopify or WooCommerce.
Lecture 2: Product and Category Setup
Understand how to add products, create categories, and design product detail pages.
Lecture 3: Checkout and Payments
This lecture covers checkout flow, payment gateways, and basic shipping options.
Lecture 4: Order and Customer Management
Learn the basics of order handling, returns, and customer support.
Lecture 1: Key Digital Marketing Metrics
Learn important metrics such as traffic, CTR, CPC, CPM, conversion rate, and ROAS.
Lecture 2: Understanding Analytics Dashboards
Introduction to reading data from Google Analytics and platform insights.
Lecture 3: Campaign Optimization
Understand how to improve marketing campaigns using data and performance numbers.
Lecture 4: Career and Portfolio Guidance
Learn what kind of work, results, and projects should be shown in a portfolio for jobs or freelance work.
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Bring curiosity, commitment, and a positive attitude to get the most from this course.
Basic understanding of English is required, as the course content and instructions are primarily in English
Basic computer skills to access lessons, view resources, and submit activities.
Headphone or Speakers for clear audio, Webcam & Microphone.
Talk to our expert mentors directly or book a personal 1-on-1 counseling session to clear all your doubts.
A comprehensive support ecosystem designed to guide you at every step of your educational and professional growth.
Interactive sessions designed for young marketers and entrepreneurs
Hands-on campaigns using real-world case studies
Practical projects like brand creation, ad design, and online store setup
48 sessions per level, aligned with modern marketing standards
Expert mentors guiding every learner throughout the program
Regular progress updates and personalized feedback
Downloadable templates and digital planning resources
Live Q&A and doubt-clearing sessions after each module
Build skills in SEO, social media, branding, and paid advertising
Gain real experience managing e-commerce websites
Team projects that simulate real business campaigns
Strong foundation for freelancing, internships, and business launches
Collaborative group activities and digital marketing challenges
Portfolio showcase where students present their campaigns and stores
Access to ViLab’s community of digital learners and marketers
Connect, share, and grow with like-minded creators
Discover more similar content to expand your knowledge and sharpen your skills.
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A structured journey designed to take you from beginner to industry-ready professional.
Kickstart your journey by understanding what digital marketing is and how it shapes online businesses today.
Learn how brands use platforms like Instagram and YouTube to connect with audiences through creative storytelling and campaigns.
Discover how search engines work, create ad campaigns, and attract the right visitors to your website or store.
Apply what you've learned to design and launch a mini e-commerce website, complete with product listings and secure checkout.
Develop a simple brand plan, present your online store, and share how you’ll reach your target customers using digital tools.
After completing all modules, you’ll master essential digital marketing strategies, ready to create campaigns and manage real online businesses.
Your feedback matters! Share your learning experience to help other students choose their path and improve our community.
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Everything you need to know about Digital Marketing and E‑Commerce Mastery
Yes. This course is designed for complete beginners and starts from the basics. All concepts are explained in simple language, making it easy for students, freshers, and non-technical learners to understand and apply digital marketing and e-commerce skills.
No technical or coding skills are required. The course focuses on practical marketing concepts, tools, and platforms. You will learn everything step by step, including website basics, ads, and analytics, without any programming.
Yes. The course includes hands-on learning for setting up and managing a basic e-commerce store. You will learn about product pages, checkout, payments, order handling, and store optimization using beginner-friendly tools.
Yes. You will receive mentorship and instant doubt support throughout the course. Learners can ask questions, get feedback, and clarify concepts to ensure smooth and confident learning.
After completing the course, you can start working on personal projects, freelance assignments, internships, or support small businesses with digital marketing and e-commerce. The skills learned are useful for entrepreneurship, job roles, and further specialization.
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