Learn how to market any business online and sell products through e‑commerce. This practical course teaches SEO, social media, paid ads, email marketing, analytics, and online store creation with simple projects and tools.
This course is designed for anyone who wants to understand digital marketing and e‑commerce from the ground up. You’ll learn how websites get traffic, how brands use social media, how ads on Google and Meta (Facebook/Instagram) work, and how online stores earn money.
Starting from zero, you’ll move through core topics like SEO, content, social media, email, and performance advertising, and then into e‑commerce specific skills such as store setup, product pages, checkout, and order handling.The course focuses on real‑world skills: planning a basic strategy, creating campaigns, reading analytics, and improving results over time. Every module includes simple, practical tasks so you can apply what you learn immediately to a personal project, freelance work, or a business.
Key Points
This course is designed to be truly beginner‑friendly so that learners with no prior marketing or technical background can comfortably start and progress through the content. It combines both digital marketing and e‑commerce into a single, coherent learning path, helping learners understand how online promotion and online selling work together in real life.
Lecture 1: Introduction to Digital Marketing
This lecture explains what digital marketing is and why it is important in today’s online world. Students will understand how businesses promote products and services using the internet.
Lecture 2: Customer Journey in Online Business
Learn how online businesses attract visitors, turn them into customers, and keep them coming back through smart marketing methods.
Lecture 3: Digital Marketing Channels Overview
An overview of major marketing channels such as search engines, social media, email marketing, paid advertisements, and online marketplaces.
Lecture 4: Basics of E-Commerce
This lecture explains how e-commerce works, including products, shopping carts, online payments, delivery, and order fulfillment.
Lecture 1: Website Basics – Domain and Hosting
Students will learn what domains and hosting are and how simple website builders are used to create websites.
Lecture 2: Structure of a Marketing Website
Understand the key sections of a good website or landing page and how they help in marketing and conversions.
Lecture 3: User Experience and Mobile Design
Learn the basics of user experience (UX) and why mobile-friendly website design is important.
Lecture 4: Website Tracking Basics
Introduction to basic tracking tools like analytics tags and pixels to measure website performance.
Lecture 1: How Search Engines Work
This lecture explains how search engines find, understand, and rank websites.
Lecture 2: Keyword Research and On-Page SEO
Learn simple keyword research methods and basic on-page SEO techniques to improve search visibility.
Lecture 3: Content Writing for SEO
Understand how to write useful and engaging content that attracts visitors and converts them into customers.
Lecture 4: Local SEO Basics
Learn the fundamentals of local SEO and how small or local businesses can appear in local search results.
Lecture 1: Choosing the Right Social Media Platforms
Learn how to select suitable platforms like Instagram, Facebook, and LinkedIn based on business goals.
Lecture 2: Content Planning and Scheduling
This lecture covers how to create a simple content plan and posting schedule for social media.
Lecture 3: Engagement and Community Building
Understand how likes, comments, stories, reels, and communities help grow engagement organically.
Lecture 4: Social Media Best Practices
Learn important do’s and don’ts that brands should follow on social media platforms.
Lecture 1: Organic vs Paid Marketing
Understand the difference between organic traffic and paid advertising.
Lecture 2: Google Search Ads Basics
Introduction to Google Search Ads and how a basic ad campaign is structured.
Lecture 3: Meta Ads Introduction
Learn the basics of Facebook and Instagram ads using Meta Ads Manager.
Lecture 4: Budgeting, Targeting, and Creatives
This lecture explains simple budgeting, audience targeting, and creating ads that perform well.
Lecture 1: Importance of Email Marketing
Learn why email marketing is still effective for sales, engagement, and customer retention.
Lecture 2: Building an Email List
Understand the correct and ethical ways to build an email subscriber list.
Lecture 3: Types of Email Campaigns
Learn about newsletters, promotional emails, and basic automated email sequences.
Lecture 4: Email Marketing Tools
Introduction to simple tools used for creating and sending email campaigns.
Lecture 1: Choosing an E-Commerce Platform
Learn how to select beginner-friendly platforms like Shopify or WooCommerce.
Lecture 2: Product and Category Setup
Understand how to add products, create categories, and design product detail pages.
Lecture 3: Checkout and Payments
This lecture covers checkout flow, payment gateways, and basic shipping options.
Lecture 4: Order and Customer Management
Learn the basics of order handling, returns, and customer support.
Lecture 1: Key Digital Marketing Metrics
Learn important metrics such as traffic, CTR, CPC, CPM, conversion rate, and ROAS.
Lecture 2: Understanding Analytics Dashboards
Introduction to reading data from Google Analytics and platform insights.
Lecture 3: Campaign Optimization
Understand how to improve marketing campaigns using data and performance numbers.
Lecture 4: Career and Portfolio Guidance
Learn what kind of work, results, and projects should be shown in a portfolio for jobs or freelance work.
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