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Digital Marketing Fundamentals - Strategy and Execution
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Ready to transform your understanding of digital marketing from theory to real-world strategy?
"Digital Marketing Fundamentals - Strategy & Execution" is an intensive 8-10 hour course on ViLabs designed for college students across all disciplines. Whether you're aiming for a marketing internship, planning to launch your own business, or simply want to boost your resume with highly demanded skills, this course is your strategic roadmap.
We'll go beyond basic definitions, diving deep into the interconnected world of digital marketing. You'll learn how to identify your ideal customer, build engaging content, optimize your online presence, and even get started with paid advertising. More importantly, you'll learn how to strategically combine these elements to create cohesive campaigns and measure their true impact. This isn't just about tools; it's about thinking like a digital marketing pro.
What You'll Discover:
- The Digital Marketing Ecosystem: Explore how SEO, Social Media, Content, Email, and Paid Ads work together.
- Audience Mastery: Advanced techniques for understanding your customers and mapping their journey.
- Website Optimization: Learn to make websites and landing pages user-friendly and effective.
- Content That Converts: Develop comprehensive content strategies that attract and engage.
- SEO Deep Dive: Go beyond basics to truly optimize for search engines.
- Social Media Strategy: Craft platform-specific tactics, build communities, and manage online reputation.
- Email Marketing Automation: Build lists, segment audiences, and create automated email campaigns.
- Paid Advertising Essentials: Get an introduction to running effective ad campaigns on Google and social media.
- Data-Driven Decisions: Use Google Analytics 4 (GA4) to track performance and gain insights.
- Building Your Own Plan: Learn to develop a holistic digital marketing strategy from start to finish.
Why Choose This Course on ViLabs?
- In-depth & Practical: Go beyond introductory concepts with actionable strategies and tools.
- Career-Ready Skills: Gain knowledge directly applicable to internships and entry-level digital marketing roles.
- Strategic Thinking: Learn to connect different marketing channels into a cohesive plan.
- Hands-on Approach: Apply concepts through practical assignments and case studies.
- Expertly Curated: Content designed for relevance and impact in today's digital landscape.
Enroll in "Digital Marketing Fundamentals - Strategy & Execution" today and equip yourself with the strategic mindset to conquer the digital world!
- Lecture 1.1: "Decoding the Digital Landscape: Meeting the Key Players" (Video Lesson)
- Content: A friendly introduction to the main digital marketing channels (like your website, social media, paid ads, emails, and the stories you tell online) and what each one is best at.
- Interactive Activity: "Channel Connector" (Imagine you have a problem, like "not enough people visiting my website." Drag-and-drop different digital marketing channels to see which ones could solve it!).
- Lecture 1.2: "The Digital Orchestra: How Channels Play Together" (Video Lesson)
- Content: We'll show you how brands cleverly link different channels to create a smooth journey for you, from seeing an ad to becoming a loyal customer.
- Case Study: "Behind the Scenes of a Cool Campaign" (We'll look at a real-world example of a brand launching a product and see how they used various digital channels together, like a well-coordinated team).
- Quiz: "Ecosystem Navigator" (A quick quiz to check your understanding of what each digital channel does and how they relate).
- Lecture 2.1: "Beyond the Obvious: Digging Deeper with Market & Competitor Research" (Video Lesson)
- Content: Discover techniques to understand market trends, identify who your online rivals are, and peek into their digital secrets.
- Interactive Activity: "Competitor Spy" (You'll get to act like a digital detective! Research a given competitor's social media, website, or ads and jot down your observations).
- Lecture 2.2: "Bringing Your Audience to Life: Creating Detailed Personas" (Video Lesson)
- Content: We'll go beyond simple demographics to uncover what truly drives your audience – their hopes, challenges, and online habits.
Practical Challenge: "My Detailed Customer Persona" (You'll use a special template to build a rich, comprehensive persona for a product or service, really thinking about who you're talking to online).
- Lecture 2.3: "Mapping the Journey: From First Glance to Happy Customer" (Video Lesson)
- Content: Understand every step a customer takes online with a brand, from when they first hear about it to when they make a purchase and beyond.
- Quiz: "Audience Architect Pro" (Test your skills on market research, building personas, and mapping customer journeys).
- Lecture 3.1: "UX/UI for Marketers: Designing for Your Audience's Joy" (Video Lesson)
- Content: Why a great-looking and easy-to-use website is super important for attracting and keeping customers; we'll cover navigation, visuals, and flow.
Interactive Activity: "UX Fixer" (You'll play a game where you find problems on mock website pages and suggest how to make them better for users)
- Lecture 3.2: "The Conversion Powerhouse: Making Landing Pages Shine" (Video Lesson)
- Content: Focus on those special pages designed for one clear purpose – like getting a signup. We'll look at powerful headlines, strong calls-to-action (CTAs), and building trust.
- Case Study: "From Zero to Hero: A Landing Page Transformation" (See how a not-so-great landing page was revamped using CRO principles and became a conversion superstar!).
- Lecture 3.3: "Testing for Success: Your First Look at A/B Testing" (Video Lesson)
- Content: Learn how to be a digital scientist! We'll show you how to test different versions of elements on a webpage (like two different buttons) to see which one performs better.
- Quiz: "Conversion Champion" (Test your knowledge on making websites user-friendly, effective landing pages, and the basics of optimizing for action).
- Lecture 4.1: "More Than Just Posts: Building a Powerful Content Strategy" (Video Lesson)
- Content: Move beyond creating individual pieces to planning a full content journey that attracts, engages, and converts your audience.
- Interactive Activity: "Content Type Match" (Match different marketing goals (e.g., 'teach something new,' 'make people laugh,' 'get a sale') to the best type of content that fits).
- Lecture 4.2: "Planning Your Stories: The Editorial Calendar" (Video Lesson)
- Content: Learn how to neatly organize your content ideas, assign topics, and schedule when everything goes live, just like a professional publishing house.
Practical Challenge: "My Content Calendar Draft" (You'll get a template to draft a one-month content calendar for a hypothetical brand, mapping out topics, formats (video, blog), and where you'll share them),
- Lecture 4.3: "Spreading the Word: Smart Content Distribution" (Video Lesson)
- Content: Explore how to use social media, email newsletters, and even connecting with influencers to make sure your content reaches as many eyes as possible.
- Quiz: "Content Strategist" (A quiz to test your understanding of building a content strategy, different content types, and how to get them seen).
- Lecture 5.2: "On-Page Optimization: Crafting Pages Search Engines Love" (Video Lesson)
- Content: Dive deeper into optimizing headlines, descriptions, content quality, and even image tags to make your pages super friendly for search engines.
- Lecture 5.1: "Unlocking Visibility: Advanced Keyword Research" (Video Lesson)
- Content: Learn to use powerful tools (like Google Keyword Planner) to find exactly what words and phrases your audience uses to search, and understand their intent.
- Interactive Activity: "Keyword Cluster Builder" (You'll practice grouping related keywords for a given topic to create comprehensive content strategies).
- Lecture 5.3: "Off-Page & Technical SEO Simplified" (Video Lesson)
- Content: We'll demystify backlinks (links from other websites to yours) and introduce crucial technical aspects like site speed and mobile-friendliness.
- Case Study: "SEO Audit Mini-Scenario" (Review a simplified website report and identify common SEO issues, then brainstorm solutions).
- Quiz: "SEO Architect" (A quiz to solidify your understanding of keyword research, on-page optimization, and the basics of off-page and technical SEO).
- Lecture 6.1: "Strategic Social: Tailoring Your Approach for Each Platform" (Video Lesson)
- Content: Understand why your brand needs a different strategy for LinkedIn (professional) versus Instagram (visual storytelling) and how to choose wisely.
- Interactive Activity: "Platform Persona Match" (Match a brand's goal and audience to the best social media platform, then suggest a content theme that fits).
- Lecture 6.2: "Building Tribes: Community & Engagement Tactics" (Video Lesson)
- Content: Learn the secrets to fostering strong online communities, encouraging interaction, and managing user-generated content effectively.
- Scenario: "Handling a Tricky Comment" (You'll be presented with a mock negative comment on social media and asked to choose the best, most professional response).
- Lecture 6.3: "Crisis Prep: Basic Social Media Reputation Management" (Video Lesson)
- Content: Simple, practical steps to prepare for and respond calmly to negative online feedback or unexpected brand challenges.
- Quiz: "Social Strategist" (A quiz on building platform-specific strategies, engaging communities, and basic crisis management).
- Lecture 7.2: "Right Message, Right Person: Segmentation & Personalization" (Video Lesson)
- Content: Why sending tailored messages to different groups on your email list (segmentation) gets much better results.
- Lecture 7.1: "Building Your Tribe: Ethical Email List Growth" (Video Lesson)
- Content: Smart ways to get people to sign up for your emails (like offering useful freebies) while always respecting their privacy.
- Interactive Activity: "Lead Magnet Idea Generator" (You'll brainstorm ideas for a free resource (like an e-book or checklist) that a specific business could offer to get email signups).
- Lecture 7.3: "Emails on Autopilot: Introduction to Automation Flows" (Video Lesson)
- Content: Discover how to set up automated email sequences that send messages at just the right time, like a welcome series when someone signs up.
- Case Study: "Effective Email Examples" (We'll analyze some real-world examples of successful welcome emails or promotional campaigns to see what makes them great).
- Quiz: "Email Maestro" (A quiz to test your understanding of email list building, segmentation, and the basics of email automation).
- Lecture 8.1: "Instant Visibility: What is Paid Advertising?" (Video Lesson)
- Content: Introduction to why businesses pay for ads online, how it differs from getting found organically, and the basic concept of PPC.
- Interactive Activity: "Ad Campaign Goal Match" (Match different types of ads (e.g., a Google Search ad, an Instagram story ad) to common marketing goals (e.g., 'get website clicks,' 'build brand awareness')).
- Lecture 8.2: "Google Ads & Social Media Ads: Your Targeting Superpowers" (Video Lesson)
- Content: An overview of how you can precisely target who sees your ads based on their demographics, interests, and online behavior on platforms like Google and Meta.
- Scenario: "Planning an Online Ad" (You'll be given a hypothetical product and asked to brainstorm a catchy headline and define the ideal target audience for a simple online ad).
- Quiz: "Ad Architect Apprentice" (A quiz to solidify your understanding of PPC basics, a general overview of Google Ads and Social Ads, and targeting options).
- Lecture 9.1: "Your Data Dashboard: Introduction to Google Analytics 4" (Video Lesson)
- Content: What GA4 is, why it's incredibly important for understanding how people interact with websites and apps, and its role in smart marketing decisions.
- Interactive Activity: "Dashboard Decoder" (You'll see a simulated GA4 dashboard and click on different metrics (like "Users" or "Sessions") to reveal their definitions and what they tell you).
- Lecture 9.2: "Tracking What Matters: Events & Conversions in GA4" (Video Lesson)
- Content: Explaining how GA4 tracks user actions (called "events") and how to identify the most important ones (like a purchase or a signup) as "conversions."
- Case Study: "Website Performance Check" (Analyze a simplified GA4 report to identify popular pages, top traffic sources, or areas where users might be dropping off).
- Quiz: "Analytics Ace" (A quiz to test your understanding of GA4's purpose, basic navigation, and key metrics for website performance).
- Lecture 10.1: "Your Master Plan: Weaving It All Together" (Video Lesson)
- Content: A powerful review of all the channels, showing you how to seamlessly integrate them into a cohesive strategy to achieve a specific business objective.
- Interactive Activity: "KPI Creator" (You'll choose a marketing goal (e.g., "increase brand awareness," "get more signups") and then suggest 2-3 specific KPIs to measure its success).
- Lecture 10.2: "Setting Goals & Showing Your Success: KPIs and Reporting" (Video Lesson)
- Content: Learn how to clearly define what "success" looks like for your digital efforts (using KPIs) and how to create simple reports to showcase your progress and impact.
- Final Project: "My First Digital Marketing Strategy" (This is your big chance to shine! You'll choose a hypothetical business or a real small business/NGO and:
- Clearly define its main marketing goal.
- Identify its ideal target audience.
- Propose 2-3 key digital marketing channels you'd use (e.g., social media and email).
- Outline a simple content idea for each chosen channel.
- Suggest 2-3 KPIs you'd track to measure if your plan worked.
- You'll submit this project via the ViLabs platform.)
- Final Quiz: A comprehensive assessment covering all ten modules to reinforce your learning.
- Certificate of Completion (A prompt within ViLabs for your certificate once you've passed the final quiz and submitted your project – a great addition to your resume!).
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I am an enthusiastic educator with one year of experience teaching Artificial Intelligence and Robotics. I specialize in simplifying complex technical concepts, making them engaging and accessible for learners of all backgrounds. My classes blend theory with hands-on projects, helping students understand how AI and robotics shape the world around us. Passionate about fostering curiosity and innovation, I am committed to inspiring the next generation of creators and problem-solvers through practical learning and interactive teaching methods.
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What you need/Requirement
Internet
You need a working internet connection to watch videos, join online classes, and get help when needed.
Laptop/PC
A personal computer is essential for hands-on practice and project work.
English
Basic understanding of English is required, as the course content and instructions are primarily in English
Notebook
Basic understanding of English is required, as the course content and instructions are primarily in English
Learning Path
Earn Valuable Credentials
and Lead with a Competitive Edge.
Certificate and Recognition That Validates Your Skills
Our curriculum is meticulously designed in collaboration with industry leaders to ensure every skill you acquire is not just current, but in high demand.
Get Mentorship From Top 1 % Industry Experts
Our mentors are seasoned professionals and thought leaders who provide unparalleled guidance and personalized feedback.
Network For Lifelong Success
Our vibrant community of professionals offers continuous support, mentorship, and a platform for lifelong career acceleration.
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